Priority access before public registration
Tired of being overlooked for the director promotion, while less experienced peers move up?
Most overlooked senior managers and over-extended associate
directors wait another 3-5 years for a promotion that should take 6-9 months
Stop waiting for permission for a promotion that goes to less qualified, but better positioned leaders
Join Dr. Iris Palmer’s exclusive complimentary 2-hour director
promotion fast-track Saturday masterclass, by a 15+ years global corporate expert, built on her proven propriety 5P Magnetic
Strategic Leadership Framework ™
The exact framework she used in 2018-2019, and within 6-8
months transitioned from being an over-extended associate
director (doing two roles simultaneously), into a single
high-visibility, high-stakes strategic leadership role
2 years later in 2021, she used the same framework again to
secure a director offer within 4-5 months
Does Any Of This Sound Familiar?
The quiet frustration of being overlooked, despite consistently delivering.
You've been passed over for promotion at
least once, and the feedback you got was
vague, generic, or simply never came at all.
You're doing work above your title.
You know it. Your team knows it.
The people who decide your next move
seem not to notice.
You watch colleagues with less experience,
less capability, and frankly less results
move up, and you're still having the same
performance review conversations year
after year.
You've been told you're "not quite ready"
without anyone being able to tell you
what ready actually looks like.
You work hard. You deliver. You're reliable,
capable, and consistently excellent.
And somehow none of it is converting into
the recognition, the title, or the compensation
you've earned.
You've started to wonder whether working
harder is even the answer anymore.
It isn't. And that's exactly what this director promotion Fast-track masterclass is here to solve.
Built entirely on the proven 5P Magnetic Strategic Leadership Framework™
THE SOLUTION & TRANSFORMATION
What You Will Learn Inside This 2-Hour Complimentary Masterclass
Figuring It Out Alone vs The 5P Framework
Without A System
Core Director Promotion & Transition Challenges
Identity Shift Check
When you picture yourself at the director level, do you feel like an imposter wearing a borrowed suit, instead of feeling like your natural way of working already belongs at the leadership table?
The Invisibility Ceiling Audit
You tell yourself that if you just work twice as hard, the executive team will finally notice and promote you without you having to ask or lobby for it, convinced you don't have the corporate political clout, executive presence, or place in the inner circle to sit at the table.
The Ownership Test
When high-stakes problems arise across the business, you're too busy to seize the opportunity, merely pointing them out instead of stepping into the room to make the hard trade-offs and own the outcome alongside senior and executive leadership.
The Sponsorship Reality Check
Bragging or self-promotion feels sleazy to you. You don't want to play corporate politics, so you tell yourself you'll just wait for your turn.
Leadership and Influence
You tell yourself leaders must have all the answers, and that you don't have the right charisma to influence others or expand your impact.
THE 5P FRAMEWORK
The Solution (The 5P Framework, System and Rhythm)
Purpose: As a high-performer ready for the next level, we align your leadership and expertise with the bigger goals of the organisation. Shifting from tactical execution and day-to-day firefighting to long-term visionary thinking that captures executive attention, turning passive excellence into intentional leadership.
Positioning: Hard work gets you noticed as a great executor, not a director. We position for enterprise visibility and credibility. Audit and build your professional brand, build an undeniable magnetic executive presence. This ensures stakeholders see you as a peer, strategic partner not a subordinate, with decision-makers championing your name when you're not in the room.
Preparation: Stop waiting until you feel ready to take on strategic leadership tasks. You will learn how to translate value complex data into high level business metrics that senior leadership values. Learn to speak the language of the decision-makers and bridge the strategic gap by mastering the cross-functional, commercial, and business acumen needed at director level.
Promotion: Waiting for review cycles is what's keeping you stuck. You stop waiting noticed, and build your strategic business case for promotion. We control your promotion narrative, build your executive sponsorship, self-promote your work, navigate corporate politics, and pitch yourself for the role, or interview externally, with absolute authority, without it feeling sleazy.
Progress: We grow your influence from consistency, not performative leadership or theatrics, with the right real-time support structure to scale your impact once you get there and beyond. You hit the ground running with a clear roadmap for your first 90 days to instantly establish authority, navigate the cross-functional matrix, and drive portfolio value from day 1.
The Truth
The Real Reason High-Performers Don't Get Promoted
By the time your name comes up in that room, the conversation is already over. The decision has already formed, quietly, over months, through a hundred small moments you didn't know were being evaluated.
Promotions at associate director and director level don't go to the best performers. They go to the best-positioned leaders. The ones who've been visible to the right people, speaking the right language, building the right relationships, long before the window officially opens.
That's not a character flaw. It's a gap in what you were taught. And it is completely fixable.
The 5P Magnetic Strategic Leadership Framework ™ was built specifically for this — for the high-performers who keep getting passed over not because of what they do, but because of what the right people never get to see.
The Framework
The 5P Magnetic
The 5P Magnetic
Strategic Leadership Framework™
Five pillars. Each one builds on the last. Skip one and the rest collapses.
Pillar 01
Purpose
Before tactics, before strategy, there is identity. If you still see yourself as the best executor in the room, everyone else will too. This is where we reset that, so everything you do from this point forward signals the level you're moving into, before you're officially there.
Pillar 02
Positioning
Strategic visibility to the specific people who control your career. Not self-promotion. A deliberate, consistent rhythm of presence that makes your value impossible to ignore by the decision-makers who need to see it.
Pillar 03
Preparation
The language of the leadership table. Financial fluency. Business impact framing. The ability to communicate your work in terms that executives respond to and hiring committees remember. This is the gap most high-performers don't know they have until it costs them another cycle.
Pillar 04
Promotion
Corporate political capital. The real currency of corporate promotion. Who your sponsors are, how decisions actually form, and the unwritten rules everyone at the top already knows and nobody at your level has been taught. We build your promotion case until it's airtight.
Pillar 05
Progress
What happens after the promotion. Your first 90 days in the new role determine your next promotion. This is a system for your entire career, not a one-time fix.
About Dr. Iris Palmer, PhD
Dr. Iris Palmer, PhD is a former corporate director with 15+ years of global corporate experience, 6-8 of those years spent inside calibration and promotion rooms. Her career moved across top 10 global Pharma, CRO and Biotech such as Johnson & Johnson, Amgen, Syneos Health (formerly INC Research), and Worldwide Clinical Trials.
Inside Syneos Health and Worldwide Clinical Trials, she was not an observer of promotion decisions. She managed 16-22 direct reports across global teams, sat on calibration panels, watched the names that get called and those that get passed over or overlooked, and understood exactly why.
She also served on the hiring committee and knows exactly what a hiring manager is assessing for a senior manager or associate director who desires to transition into an associate director or director role.
During her 15+ cumulative years in corporate, she worked on high stake large global projects, led, co-led, managed directly and indirectly 100-120 multifunctional and cross-functional global teams.
She influenced directly and indirectly 20-30 promotion decisions, mentored, inspired and positioned both her own direct reports and those of other line managers, whose cases she advocated inside the rooms where the decisions were made.
For 8.5 years in one of her tenures, she was frequently the person everyone relied on, delivering consistently 2 levels above her roles, yet her contribution and strategic value were invisible to the right decision makers before she decoded the system that changed everything.
The turning point came during 2018-2019. In addition to her line management duties, stabilising 16 direct reports absorbed post-merger in 2017, she stepped in and delivered high-value, high-stakes client solutions work as was allocated, but her official transition into that function did not follow. The work was real, but it did not automatically grant her the role in the strategic client solutions space, and the gap between doing a function and being named to it is where her method was born.
The through line is the one she learned the hard way. The leaders who move up are not the ones working hardest in the role they already hold. They are the ones already standing where the next one gets decided.
Within 6-8 months of applying the framework she
now teaches, she transitioned out of the two
leadership roles she was doing simultaneously,
into officially the high-visibility strategic
leadership position, the role she had already
been doing invisibly for months, finally recognised.
She tested the same method externally two years later. In May 2021, she was an associate director (strategic client solutions), in June she applied for a director role and ran the framework through the entire process. By October 2021 she held a director offer, and started in her new role January 2022.
Today, Palmer runs the Magnetic Strategic Leadership Accelerator™, built on the 5P Magnetic Strategic Leadership Framework™ , a 3-6 month executive career coaching and mentoring programme for overlooked senior managers, over-extended associate directors and high performers in Pharma, Biotech, CRO and other global corporate settings ready to step into director-level positions, to be rewarded with the salary, title, and respect they deserve, in 6-9 months.
Why Join The Waitlist
Insider Advantages From Day One
Instant access to the director positioning toolkit
Masterclass updates direct to your inbox
Bonus leadership resources & worksheets
Exclusive announcements from Iris
Waitlist Open
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Join the waitlist today and secure priority access before registration opens.
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Questions
Answers Before You Ask
Who is this masterclass for?
For overlooked senior managers and over extended associate directors with 3-5+ years in their current roles.
Will the masterclass be live?
Yes. It is a live hybrid interactive masterclass with Iris, not a pre-recorded course. You will participate and network in real time.
How long will the masterclass be?
2 hrs. Delivered on Saturday so it fits around your work week.
Do I need leadership experience?
Yes. It is designed for experienced leaders who are stuck in middle management and desire to step up into their next level leadership.
Will there be future masterclasses?
Yes. Waitlist members are notified first about every new masterclass.
Will there be preparation for associate director or director level promotion or transition?
Absolutely. The master class is built on Dr. Iris Palmer’s proven propriety 5P Magnetic Strategic Leadership Framework: Purpose, Positioning, Preparation, Promotion and Progress. Within 6-8 months of applying this framework which she now teaches, she transitioned out of two leadership roles she was doing simultaneously, into a high-visibility strategic (clients solution) leadership position.
She tested the same framework externally two years later, ran the framework through the entire process and was offered a director role within 4-5 months.
Masterclass attendees gets priority enrolment to The Magnetic Strategic Leadership Accelerator ™
Join The VIP Waitlist
Waitlist members receive first access when registration opens.