Tired Of
Being Overlooked
For Director Promotion?
Tired Of
Being Overlooked
For Director Promotion ?
Learn the proven framework to take control of your career, claim the leadership role and salary you deserve.
Tired Of
Being Overlooked
For Director Promotion?
Tired Of
Being Overlooked
For Director Promotion ?
Learn the proven framework to take control of your career, claim the leadership role and salary you deserve.
Leadership Mentor
Executive Coach
Career Development Expert
Helping Professionals Become Better Leaders
Trust Signals & Authority
Dr. Iris Palmer, PhD and 15+ years of global corporate leadership experience.
Former Director of Strategy and Execution.
Former hiring manager and line manager to Managers/Senior Managers and Associate Directors.
Creator of The 5P Magnetic Strategic Leadership Framework that Powers The Magnetic Strategic Leadership Accelerator.
Built for overlooked, passed over and stuck high performers.
Leadership Mentor
Executive Coach
Career Development Expert
Helping Professionals Become Better Leaders
Trust Signals & Authority
Dr. Iris Palmer, PhD and 15+ years of global corporate leadership experience.
Former Director of Strategy and Execution.
Former hiring manager and line manager to Managers/Senior Managers and Associate Directors.
Creator of The 5P Magnetic Strategic Leadership Framework that Powers The Magnetic Strategic Leadership Accelerator.
Built for overlooked, passed over and stuck high performers.
ABOUT IRIS
A quiet authority on modern Leadership
Iris is a leadership coach and executive mentor who has spent over decades helping ambitious professionals step into senior roles with confidence, clarity and influence. Her work blends executive presence, communication, and emotional intelligence into a practical leadership system.
Mission
Develop a generation of grounded, trusted leaders.
Method
Practical, research-led leadership coaching.
Why she's trusted
Calm, candid, and deeply pragmatic.
Specialty
Pre-promotion leadership readiness
About Dr. Iris Palmer, PhD
Dr. Iris Palmer, PhD is a former corporate director with 15+ years of global corporate experience, 6-8 of those years spent inside calibration and promotion rooms. Her career moved across top 10 global Pharma, CRO and Biotech such as Johnson & Johnson, Amgen, Syneos Health (formerly INC Research), and Worldwide Clinical Trials.
Inside Syneos Health and Worldwide Clinical Trials, she was not an observer of promotion decisions. She managed 16-22 direct reports across global teams, sat on calibration panels, watched the names that get called and those that get passed over or overlooked, and understood exactly why.
She also served on the hiring committee and knows exactly what a hiring manager is assessing for a senior manager or associate director who desires to transition into an associate director or director role.
During her 15+ cumulative years in corporate, she worked on high stake large global projects, led, co-led, managed directly and indirectly 100-120 multifunctional global teams.
For 8.5 years in one of her tenures, she was frequently the person everyone relied on, delivering consistently 2 levels above her roles, yet her contribution and strategic value were invisible to the right decision makers before she decoded the system that changed everything.
The turning point came during 2018-2019. In addition to her line management duties, stabilising 16 direct reports absorbed post-merger in 2017, she stepped in and delivered high-value, high-stakes client solutions work as was allocated, but her official transition into that function did not follow. The work was real, but it did not automatically grant her the role in the strategic client solutions space, and the gap between doing a function and being named to it is where her method was born.
The through line is the one she learned the hard way. The leaders who move up are not the ones working hardest in the role they already hold. They are the ones already standing where the next one gets decided.
She tested the same method externally two years later. In May 2021, she was an associate director (strategic/client solutions), in June she applied for a director role and ran the framework through the entire process. By October 2021 she held a director offer.
Today, Palmer runs the Magnetic Strategic Leadership Accelerator™, built on the 5P Magnetic Strategic Leadership Framework™ — a 3-6 month executive career coaching and mentoring programme for overlooked senior managers, over-extended associate directors and high performers in Pharma, Biotech, CRO and other global corporate settings ready to step into director-level positions, to be rewarded with the salary, title, and respect they deserve, in 6-9 months.
The 5P Magnetic
Strategic Leadership Framework
Five pillars. Each one builds on the last. Skip one and the rest collapses.
Purpose
Before tactics, before strategy, there is identity. If you still see yourself as the best executor in the room, everyone else will too. This is where we reset that, so everything you do from this point forward signals the level you're moving into, before you're officially there.
Positioning
Strategic visibility to the specific people who control your career. Not self-promotion. A deliberate, consistent rhythm of presence that makes your value impossible to ignore by the decision-makers who need to see it.
Preparation
The language of the leadership table. Financial fluency. Business impact framing. The ability to communicate your work in terms that executives respond to and hiring committees remember. This is the gap most high-performers don't know they have until it costs them another cycle.
Promotion
Corporate political capital. The real currency of corporate promotion. Who your sponsors are, how decisions actually form, and the unwritten rules everyone at the top already knows and nobody at your level has been taught. We build your promotion case until it's airtight.
Progress
What happens after the promotion. Your first 90 days in the new role determine your next promotion. This is a system for your entire career, not a one-time fix.
The 5 Invisible Questions Promotion Committees Are Actually Asking
Before you can build a case, you need to know exactly what's being evaluated.
Identity
Does this person lead themselves like a leader at the next level? Not manage tasks, lead. Do they carry themselves in meetings, in how they communicate, in how they show up under pressure, like someone who already belongs up here?
Visibility
Do we actually see them? Not just know of them. See them. Can the decision-makers picture this person in the role, because they've witnessed them operating at that altitude, even informally?
Fluency
Can they speak our language? Can they talk about their work in terms of business impact, financial consequence, strategic risk? Or do they speak in tasks and deliverables?
Sponsorship
Who is advocating for them? Not who likes them. Who is willing to put their own credibility on the line and say "this person is ready"?
Presence
Are they already operating there? The strongest promotion cases aren't built in the conversation. They're built in the preceding six to twelve months of deliberate, strategic presence.
WHAT YOU WILL LEARN
Strategic Positioning and Strategic Visibility
The skills that quietly separate Directors from managers
Build Executive Presence
A leadership identity that decision makers recognise.
Lead Teams Confidence
A complete leadership positioning strategy.
Improve Communication
Executive level communication and presence.
Increase Leadership Influence
A leadership identity that decision makers recognise.
Prepare for Promotion
Financial and business development fluency.
Develop Strategic Thinking
A documented promotion case with evidence.
WHAT YOU WILL LEARN
Strategic Positioning and Strategic Visibility
The skills that quietly separate Directors from managers
Build Executive Presence
A leadership identity that decision makers recognise.
Lead Teams Confidence
A complete leadership positioning strategy.
Improve Communication
Executive level communication and presence.
Increase Leadership Influence
Corporate political capital and sponsorship.
Prepare for Promotion
Financial and business development fluency.
Develop Strategic Thinking
A documented promotion case with evidence.
WORKSHOP INFORMATION
Designed for depth, built for your weekend.
FORMAT
Live Online workshop
SCHEDULE
Saturday Sessions
LENGTH
2-3 Hours
STYLE
Interactive Learning
APPROACH
Practical Exercises
WORKSHOP INFORMATION
Designed for depth, built for your weekend.
FORMAT
Live Online workshop
SCHEDULE
Saturday Sessions
LENGTH
2-3 Hours
STYLE
Interactive Learning
APPROACH
Practical Exercises
NEXT WORKSHOP
Next Workshop Date Coming Soon
Join the waiting list and be the first to know when registration opens.
NEXT WORKSHOP
Next Workshop Date Coming Soon
Join the waiting list and be the first to know when registration opens.
RESERVE YOUR PLACE
Join the private waitlist
Spots are limited. Waitlist members receive first access when registration opens.
RESERVE YOUR PLACE
Join the private waitlist
Spots are limited. Waitlist members receive first access when registration opens.
WHY JOIN THE WAITLIST
Insider advantages from day one
Priority access before
public registration
Early registration
pricing window
Workshop updates
direct to your inbox
Bonus leadership
resources & worksheet
Exclusive
announcements from Iris
WHY JOIN THE WAITLIST
Insider advantages from day one
Priority access before Public registration
Early registration pricing window
Workshop updates direct to your inbox
Bonus leadership Resources & worksheet
Exclusive announcements from Iris
QUESTIONS
Answers before you ask.
Who is this workshop for
Senior managers, new managers, team leaders, aspiring leaders and mid level professionals preparing for leadership promotion or waiting to lead with more confidence and influence.
Is the workshop live?
Yes. This is a live, online, interactive workshop with iris, not a pre-recorded course.
You'll participate in real time.
How long is the workshop?
Between 4 and 6 hours, delivered on Saturday so it fits around your work week.
Do i need leadership experience?
No, It's designed for both new and experienced leaders, including professionals preparing for their first leadership role.
Will there be future workshops?
Yes, waitlist members are notified first about every new workshop and program.
Will there prepare for promotion?
Absolutely. The workshop builds the executive presence, communication and strategic thinking that decision-makers look for when promoting into leadership.
QUESTIONS
Answers before you ask.
Who is this workshop for
Senior managers, new managers, team leaders, aspiring leaders and mid level professionals preparing for leadership promotion or waiting to lead with more confidence and influence.
Is the workshop live?
Yes. This is a live, online, interactive workshop with iris, not a pre-recorded course.
You'll participate in real time.
How long is the workshop?
Between 4 and 6 hours, delivered on Saturday so it fits around your work week.
Do i need leadership experience?
No, It's designed for both new and experienced leaders, including professionals preparing for their first leadership role.
Will there be future workshops?
Yes, waitlist members are notified first about every new workshop and program.
Will there prepare for promotion?
Absolutely. The workshop builds the executive presence, communication and strategic thinking that decision-makers look for when promoting into leadership.
WAITLIST OPEN
Are you ready to be strategically positioned for Director promotion you already earned?
Join the waiting list today and secure priority access before registration opens.
WAITLIST OPEN
Are you ready to be strategically positioned for Director promotion you already earned?
Join the waiting list today and secure priority access before registration opens.